Free template libraryWhatsApp message templates
WhatsApp message templates
for Indian businesses.
Copy, change the words, submit. Every template here starts and ends with words, says plainly what it is for, and sits in the right category, so it has the best chance of passing Meta’s review.
Rules that get templates approved: never start or end with a variable like {{1}}; say what the message is for; keep offers out of utility templates; give real-looking sample values; number variables in order. Why templates fail and how to fix each reason: WhatsApp template rejected? 10 reasons. Check yours before you submit with the free template checker.
Utility templates (reminders, confirmations, receipts) cost far less to send than marketing ones: in India, Meta charges about ₹0.115 for utility and ₹0.8631 for marketing. See what WhatsApp messages cost.
Coaching institutes & edtech
| Use | Category | Template |
|---|---|---|
| Demo class reminder | Utility | Hi {{1}}, a reminder that your free demo class for {{2}} is on {{3}} at our {{4}} centre. Reply 1 to confirm or 2 to change the time. |
| Fee reminder | Utility | Hi {{1}}, the fee of ₹{{2}} for {{3}} is due on {{4}}. You can pay here: {{5}}. Thank you! |
| Fee receipt | Utility | Thank you {{1}}, we have received ₹{{2}} towards {{3}}. Your receipt number is {{4}}. |
| Class change | Utility | Hi {{1}}, the {{2}} class on {{3}} has moved to {{4}}. Sorry for the change, see you in class. |
| New batch | Marketing | Namaste {{1}}! 📚 Naya {{2}} batch {{3}} se shuru ho raha hai. Limited seats. Reply DEMO to book a free demo class. |
Study abroad & IELTS institutes
| Use | Category | Template |
|---|---|---|
| Counselling reminder | Utility | Hi {{1}}, your counselling session with {{2}} is on {{3}}. Please keep your marksheets and passport copy ready. |
| Document checklist | Utility | Hi {{1}}, for your {{2}} application we still need: {{3}}. Please send them by {{4}} so we can file on time. |
| Application update | Utility | Good news {{1}}! Your application to {{2}} has moved to the {{3}} stage. Your counsellor will call you shortly. |
| IELTS batch | Marketing | Hi {{1}}, a new IELTS batch starts on {{2}}, weekday evenings and weekends. Reply IELTS for timings and fees. |
| Intake deadline | Marketing | Hi {{1}}, applications for the {{2}} intake in {{3}} close soon. Reply YES to book a free profile review. |
Dance, music & hobby classes
| Use | Category | Template |
|---|---|---|
| Trial class reminder | Utility | Hi {{1}}, your trial {{2}} class is tomorrow at {{3}}. Comfortable clothes and a water bottle, please. See you! |
| Monthly fee | Utility | Hi {{1}}, the {{2}} fee for {{3}} is ₹{{4}}. Pay here: {{5}}. A receipt comes on WhatsApp once paid. |
| Rehearsal update | Utility | Hi {{1}}, the rehearsal for {{2}} is on {{3}} at {{4}}. Please bring the costume we shared earlier. |
| Holiday notice | Utility | Hi {{1}}, classes are closed on {{2}} for {{3}}. Regular batches resume on {{4}}. |
| Summer workshop | Marketing | Hi {{1}}! 💃 Our {{2}} summer workshop starts {{3}}. Kids aur adults dono ke liye batches. Reply JOIN for details. |
Clinics & dental clinics
| Use | Category | Template |
|---|---|---|
| Appointment confirmed | Utility | Hi {{1}}, your appointment with {{2}} is confirmed for {{3}}. Our address: {{4}}. |
| Appointment reminder | Utility | Hi {{1}}, a reminder of your appointment tomorrow at {{2}}. Reply 1 to confirm or 2 to reschedule. |
| Report ready | Utility | Hi {{1}}, your {{2}} report is ready. We have attached it here; please bring it to your next visit. |
| Check-up recall | Utility | Hi {{1}}, it has been 6 months since your last dental check-up on {{2}}. Reply BOOK to pick a time. |
| Post-treatment care | Utility | Hi {{1}}, after your {{2}} today: {{3}}. If anything feels wrong, reply here and our team will help. |
Gynaecology & maternity clinics
| Use | Category | Template |
|---|---|---|
| Antenatal visit reminder | Utility | Hi {{1}}, your next check-up with {{2}} is due on {{3}}. Reply 1 to confirm or 2 to choose another time. |
| Scan reminder | Utility | Hi {{1}}, your {{2}} scan is due in the week of {{3}}. Please book a slot by replying SCAN. |
| Report shared | Utility | Hi {{1}}, your {{2}} report from {{3}} is attached. Doctor will go through it at your next visit. |
| Vaccination reminder | Utility | Hi {{1}}, baby’s {{2}} vaccination is due on {{3}}. Reply BOOK to fix a time with {{4}}. |
Salons, makeup & beauty
| Use | Category | Template |
|---|---|---|
| Booking confirmed | Utility | Hi {{1}}, your {{2}} at {{3}} is booked for {{4}}. Reply 2 if you need to change it. |
| Bridal advance | Utility | Hi {{1}}, to block {{2}} for your bridal makeup, please pay the advance of ₹{{3}} here: {{4}}. |
| Thank-you and review | Utility | Thank you for visiting {{1}} today, {{2}}! If you liked the service, a review helps us a lot: {{3}} Thank you! |
| Festive offer | Marketing | Hi {{1}}! ✨ Karwa Chauth special: {{2}} at ₹{{3}} till {{4}}. Reply BOOK to grab a slot. |
Gyms, yoga & fitness studios
| Use | Category | Template |
|---|---|---|
| Renewal reminder | Utility | Hi {{1}}, your {{2}} membership ends on {{3}}. Renew here to keep your slot: {{4}} See you at the gym! |
| Trial pass | Utility | Hi {{1}}, your free trial at {{2}} is on {{3}}. Bring a towel and water. See you there! |
| Class change | Utility | Hi {{1}}, the {{2}} class on {{3}} moves to {{4}}. Sorry for the change. |
| Missed you | Marketing | Hi {{1}}, we haven’t seen you at {{2}} for a while. Come back this week and get {{3}}. Reply YES to book. |
Astrologers, vastu & numerology
| Use | Category | Template |
|---|---|---|
| Consultation confirmed | Utility | Namaste {{1}}, your {{2}} consultation is confirmed for {{3}}. We will call you on this number. |
| Payment request | Utility | Namaste {{1}}, to confirm your {{2}} on {{3}}, please pay ₹{{4}} here: {{5}}. |
| Report sent | Utility | Namaste {{1}}, your {{2}} report is attached. Reply here if you have any questions about it. |
| Festival greeting | Marketing | Shubh {{1}}, {{2}}! 🙏 Muhurat for this festival: {{3}}. Reply BOOK for a personal consultation. |
Hotels, resorts & homestays
| Use | Category | Template |
|---|---|---|
| Booking confirmed | Utility | Hi {{1}}, your stay at {{2}} from {{3}} to {{4}} is confirmed. Booking reference: {{5}}. |
| Advance request | Utility | Hi {{1}}, to confirm your {{2}} room for {{3}}, please pay the advance of ₹{{4}} here: {{5}}. |
| Check-in details | Utility | Hi {{1}}, we look forward to seeing you on {{2}}. Check-in is from {{3}}. Location: {{4}}. Safe travels! |
| Review request | Utility | Thank you for staying with us, {{1}}. If you enjoyed {{2}}, a short review would mean a lot: {{3}} Hope to host you again. |
| Long weekend offer | Marketing | Hi {{1}}! 🏞️ Long weekend at {{2}}: {{3}} off on 2-night stays till {{4}}. Reply STAY to check dates. |
Restaurants, cafés & cloud kitchens
| Use | Category | Template |
|---|---|---|
| Order confirmed | Utility | Hi {{1}}, your order {{2}} is confirmed and will be ready in about {{3}} minutes. Total: ₹{{4}}. |
| Out for delivery | Utility | Hi {{1}}, your order {{2}} is on its way with {{3}}. Enjoy your meal! |
| Table booking | Utility | Hi {{1}}, your table for {{2}} at {{3}} is booked for {{4}}. Reply 2 to change it. |
| Weekend menu | Marketing | Hi {{1}}! 🍛 This weekend at {{2}}: {{3}}. Order directly on WhatsApp, reply MENU. |
Retail shops & online sellers
| Use | Category | Template |
|---|---|---|
| Order received | Utility | Hi {{1}}, thank you for your order {{2}} of ₹{{3}}. We will message you when it ships. |
| Shipped | Utility | Hi {{1}}, your order {{2}} has shipped. Track it here: {{3}} Thank you for shopping with us. |
| Payment pending | Utility | Hi {{1}}, the payment for your order {{2}} is still pending. You can complete it here: {{3}} Reply if you need help. |
| Back in stock | Marketing | Hi {{1}}, good news: {{2}} is back in stock at {{3}}. Reply SHOW to see sizes and colours. |
| Festive sale | Marketing | Happy Diwali, {{1}}! 🪔 Flat {{2}} off at {{3}} till {{4}}. Reply YES to see the collection. |
Real estate developers & agents
| Use | Category | Template |
|---|---|---|
| Site visit confirmed | Utility | Hi {{1}}, your site visit to {{2}} is confirmed for {{3}}. Our executive {{4}} will meet you there. |
| Brochure shared | Utility | Hi {{1}}, as requested, here is the brochure and price list for {{2}}. Reply with any questions. |
| Payment due | Utility | Hi {{1}}, the {{2}} instalment of ₹{{3}} for unit {{4}} is due on {{5}}. Thank you. |
| New launch | Marketing | Hi {{1}}, {{2}} launches in {{3}} with {{4}}. Reply VISIT to book a site visit this weekend. |
Wedding planners, caterers & events
| Use | Category | Template |
|---|---|---|
| Quote shared | Utility | Hi {{1}}, here is the quote for your {{2}} on {{3}} for {{4}} guests. Reply with any changes. |
| Advance received | Utility | Thank you {{1}}, we have received ₹{{2}} and blocked {{3}} for your event. Receipt: {{4}}. |
| Event day details | Utility | Hi {{1}}, for {{2}} tomorrow our team arrives at {{3}}. Your coordinator is {{4}}. |
| Season booking | Marketing | Hi {{1}}, shaadi season dates are filling fast at {{2}}. Reply DATE to check availability for your event. |
Questions
About WhatsApp templates.
What is a WhatsApp message template?
A message you write once and Meta approves, so you can send it to customers who haven’t messaged you in the last 24 hours. Variables like {{1}} are filled in when you send, for example with the customer’s name or a date.
Can I use these templates on the WhatsApp Business app?
Templates are part of the WhatsApp Business API. On the free app you can save these as quick replies, but you can’t send them to people who haven’t saved your number or messaged you recently.
Should I choose Utility or Marketing?
Utility is for updates about something the customer already asked for or bought: reminders, confirmations, receipts, deliveries. Marketing is for offers and promotions. Utility costs much less, but a promotion submitted as utility gets moved to marketing or rejected.
How long does Meta take to approve a template?
Usually a few minutes, sometimes up to a day. If it is rejected, fix the wording and submit it again under a new name.
Can I write templates in Hindi or Hinglish?
Yes. Pick the template’s language when you submit it. Hinglish written in English letters is usually submitted as English.