WhatsApp Business API pricing calculator (India)
Enter what you send in a month. You see Meta’s charge, our fee and the total, each on its own line. Worked out in your browser; nothing is sent anywhere.
What it costs
Bill 1: Meta
Bill 2: GetSetSales
Meta’s published India rates, checked November 2026; check Meta’s rate card before relying on them. This is a planning estimate, not a quote.
Paying a monthly plan somewhere else today? Compare the same month on our switch page.
Two bills, from two companies.
- Meta’s bill. Meta charges for each template message it delivers. In India that is ₹0.8631 for a marketing message and ₹0.115 for a utility message. Replies you send inside 24 hours of the customer’s last message are free. Meta charges the payment method on your own Meta Business account.
- Our bill. GetSetSales charges ₹0.15 for each template message delivered and ₹0.15 for each customer conversation your bot or team answers. Further replies in that conversation cost nothing. There is no monthly plan, and your first 100 are free.
- What is left out. Authentication (OTP) messages have their own Meta rate and are not in this calculator. Optional add-ons are listed on the pricing page.
For the detail behind each rate, read WhatsApp Business API pricing in India. To see how providers add their fees on top of Meta’s, read WhatsApp API providers compared.
Pay only for what you send.
Connect the WhatsApp number you already use and keep the WhatsApp Business app on your phone. No base subscription; ₹0.15 a message or conversation, your first 100 free.
About WhatsApp API costs.
How much does one WhatsApp marketing message cost in India?
Meta charges ₹0.8631 for each marketing message delivered in India. On GetSetSales you add our ₹0.15 fee, so one marketing message costs about ₹1.01 in all, before tax.
Are replies to customers free?
From Meta, yes. A reply sent inside 24 hours of the customer’s last message carries no Meta charge. GetSetSales charges ₹0.15 once when your bot or team answers a conversation, and nothing for the replies after that.
Why are there two bills?
Meta runs WhatsApp and bills you directly for template messages. GetSetSales is the software you send and reply from, and takes its own fee from a prepaid wallet. Keeping them apart lets you see what each one costs.
Is there a monthly fee?
Not for the core product. There is no base subscription and no plan to pick. You pay ₹0.15 for each message delivered and each conversation answered. Optional add-ons, such as Meetings at ₹199 a month, are priced separately on the pricing page.
Does the total include GST?
No. Every figure here is before tax. Meta adds any tax that applies to its own bill. GetSetSales does not charge GST at present.