Blog · Setup
WhatsApp blue tick for business: who gets it and how to apply
The badge next to a business name on WhatsApp used to be green and is now blue. Meta asks for five things before it adds one to your number, and the request itself takes a few clicks.
Green tick, blue tick: the same badge
What people still call the “WhatsApp green tick” is now a blue checkmark. Meta calls a number with it an Official Business Account. Customers see it next to your name in their chat list and in the chat header, and your business name shows even if they haven’t saved your number.
There are two different ways a business can end up with a blue badge:
- Official Business Account: for numbers on the WhatsApp Business API (the official platform that tools like GetSetSales run on). No fee from Meta; Meta reviews each request.
- Meta Verified for business: a paid monthly subscription for the WhatsApp Business app, which Meta launched in India. Check the price and terms in the app under Settings.
The rest of this guide is about the first one.
Meta’s five requirements
From Meta’s own developer documentation, your number must:
- Follow the WhatsApp Business Messaging Policy.
- Have been on the WhatsApp Business Platform for at least 30 days.
- Belong to a verified business: your business portfolio has passed Meta’s Business Verification (documents that prove the business exists).
- Have two-step verification switched on for the number.
- Have an approved display name.
Meeting all five lets you apply. It doesn’t guarantee approval: Meta reviews each request and doesn’t publish every reason it decides on.
How to apply, step by step
- Open WhatsApp Manager in Meta Business Suite and go to Overview.
- Click your business phone number.
- Switch on two-step verification if it isn’t on yet (you set a 6-digit PIN).
- Under Profile → Official business account, click Submit request.
- Add links that show the business is real and known: your website, press coverage, social profiles.
Meta tells you the result in WhatsApp Manager.
If you are refused
- You can apply again after 30 days.
- Nothing else changes: you can still message customers, and edit your profile picture, description, email and website.
- In the meantime, build the evidence: a complete website, active social profiles, listings on software and business directories, and any news coverage.
Do you actually need it?
Usually not to start selling. Without the badge, customers still see your business name and profile on the official API, your messages deliver the same way, and your sending limits depend on message quality and Business Verification, not on the tick. The badge mainly helps trust for brands that get copied or impersonated.
What matters more early on is Business Verification: it raises your daily limit from 250 people to 2,000 and is one of the tick’s requirements anyway. See WhatsApp messaging limits explained.
Related: WhatsApp quality rating, and how to connect your WhatsApp number.
Common questions
Can I get the blue tick on the normal WhatsApp Business app?
The free Official Business Account is only for numbers on the WhatsApp Business API. On the app, the route is the paid Meta Verified subscription.
Can a provider guarantee the blue tick?
No. Only Meta approves it. Be wary of anyone who promises one for a fee.
Does GetSetSales help with the request?
Your number is on the official API with us, so once it’s been there 30 days and your business is verified, you can apply from WhatsApp Manager as above. We can walk you through it on a call. Start free.